Elephant gin

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Elephant Gin (www.elephant-gin.com) is an award winning handcrafted London Dry Gin of

45% alcoholic volume, made with carefully selected ingredients that capture the spirit of

Africa. Inspired by the traditional sundowner experience after a day out in the African bush,

Elephant Gin is produced for wildlife adventurers and urban explorers alike. Handcrafted in

Germany and with high quality production standards, the gin is distilled using fourteen

botanicals, including rare African ingredients to create the gin’s distinctive flavour profile.

The company also gives back to what inspired the gin in the first place. Elephant Gin contributes 15% of all

proceeds to two African elephant foundations to support the preservation of the African wildlife and help ensure

that future generations will also be able to explore these magnificent landscapes.

Made in small batches, Elephant Gin is produced using the traditional method of copper still distillation.

The botanicals include the savannah’s “superfruit” Baobab, the extraordinary Buchu plant with a flavour similar to

blackcurrant, and the African Wormwood introducing a sharp floral note. Locally sourced spring water, fresh

apples and other select ingredients enhance the purity and smoothness of the gin’s finish. The gin’s distinct nose

first yields a subtle juniper aroma, with an undertone of mountain pine and other herbaceous notes. The taste is

complex but strikingly smooth, encompassing floral, fruity and spicy flavours, which can be enjoyed both straight

and in a cocktail.

Elephant Gin’s bottles are custom-made, adorned with hand-written labels, embossed with a crest and sealed

with natural cork. Each batch is named after past great tuskers or elephants that Elephant Gin’s partners

currently help to protect.

The team behind Elephant Gin are Robin and Tessa Gerlach, who were inspired to create Elephant Gin following

their own travels as well as their work supporting foundations in South Africa. With a vision to conserve the

wildlife they feel so passionate about, the couple decided to launch a product that would help conservation trusts.

Together with their friend Henry Palmer, they worked to bring the product to market. They strongly believe that

this generation has a responsibility to support the African wildlife today, so others can continue to enjoy it in the

future.

Robin said: “Integrity and passion is at the heart of Elephant Gin’s philosophy: from carefully sourcing ingredients

and using the best techniques to create a premium product, to creating a sustainable, ethical business that

supports Africa’s unique wildlife.

“As well as actively supporting the foundations devoted to the conservation of wildlife, we hope to raise wider

awareness and involve more people directly. We believe that the first step to changing the world is to have the

right spirit,” added Tessa.

! !

About Elephant Conservation

Every year more than 35,000 elephants die because of uncontrolled ivory poaching; that is one every 15 minutes.

Elephant Gin donates 15% of its profits to two inspirational African elephant foundations:

Big Life Foundation is an anti-poaching organisation, which protects two million acres of wilderness in the

Amboseli-Tsavo ecosystem of East Africa (www.biglife.org). Elephant Gin’s contributions go toward one outpost

to fund 8 rangers’ salaries, rations & equipment (e.g. tents, rucksacks, sleeping bags) for 3 months at a time.

Space For Elephants is focused on restoring the old migratory routes that were lost when game reserves were

fenced, and aims to give freedom to thousands of elephants to range freely across Africa

(www.space4elephants.org).

About Elephant Gin

The founders of Elephant Gin have dedicated themselves to combining a great passion for gin with the love for

the African wildlife. In 2013, they developed the award-winning Elephant London Dry Gin that uses rare African

botanicals and focuses on resolutely artisan production methods. Since December 2015, the company has

complemented its portfolio with an aromatic Elephant Sloe Gin. Elephant Gin also gives back to the continent

that inspired the brand in the first place: The company donates 15 percent of all proceeds from every bottle of

Elephant London Dry Gin and Elephant Sloe Gin to two African foundations that are committed to save the

African elephant from extinction.

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